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How does one become a better writer?

Answer by Anon User:

  1. Write 50 words. That's a paragraph.
  2. Write 400 words. That's a page.
  3. Write 300 pages. That's a manuscript.
  4. Write every day. That's a habit.
  5. Edit and rewrite. That's how you get better.
  6. Spread your writing for people to comment. That's called feedback.
  7. Dont worry about rejection or publication. That's a writer.

But overall, just write more to get better.

Ajay
http://decisionstats.com

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How do I get an opinion or guest post on leading business publications?

”  #PRgyan

Deepika Gumaste’s answer to Public Relations: How do I get an opinion or guest post on leading business publications? [ http://www.quora.com/Public-Relations/How-do-I-get-an-opinion-or-guest-post-on-leading-business-publications/answer/Deepika-Gumaste ]

Answer by Deepika Gumaste:

Dreaded question for every PR consultant. I appreciate your enthusiasm for creating a buzz around your start-up and your work. It feels great when people take a note of your work. And therefore, it is imperative that our efforts be directed towards that.

However, having worked with the media and start-ups myself, let me assure you that this is going to be a task. Unless offcourse you are Bill-Gates and having built Microsoft and now are launching a fresh new start-up. Or then, you are really innovative and providing a service/product that will save people of the world in someway.

Contrary to what all of us would like to think- Media is a very tricky animal. Looking at the kind of magazines you have named- BI/Forbes/Newsweek, I would like to draw your attention to the fact that all of these are “Business Magazines.” Every media looks at things differently. While the mainstream media like TOI, HT look at featurish or news based stories and articles, business media like The Economic Times, Forbes look at stories which are numbers- driven. Before you even share an article with them- they would like to know your company’s revenues, funding, management, turnover, etc.

Since, you are a start-up, I am  assuming, sharing this kind of data is difficult. In that case, I am assuming you are some established face in the business. And my this I mean- either you are a Mark Zuckerberg (whom the entire world knows) or at least a Dirubhai Ambani (with whom most of the Indians would have shares).

Unless it is one of this case, managing an article in business media is tough. Then what to do? Will we just sit, doing nothing? NO.

My recommendation to you would be- target media specific to your audience/customer. Are you a mobile-start up? Then look at magazines, websites and columns in newspapers which talk about this. Are you a SME focused start-up? Then look at SME focused magazines and columns in the mainstream media. For eg- In The Economic Times and The Hindu Business Line, there are columns which specifically talk about SMEs. In ET, there is a page called ‘Technology.’ Try writing for them.

You may ask- why do I waste my energies in targeting small places. Well my friend, that is the trick. If you are not a Zuckerberg, you will have to start small. Write for media which focus on your vertical. Build your profile. Share thoughts on the articles written by them. Meet those journalist. Congratulate them on their great stories. If you don’t agree with some of their stories, comment on them.

Your PR machinery, team, firm can only help you identify these opportunities. But as the owner of the company, the work will have to be done by you. Tweet to these journalists on their work, go out and meet them. Also, when they agree to take your articles, don’t just talk about your start-up. Give them a larger industry picture. If your start-up makes mobile apps, don’t just talk about that. Talk about mobile penetration globally, then in your country, what are the trends, changes to be watched out for and then how it contributes to the growth of mobile apps.

Be out there. Be seen, be heard. Connect. Truly become the thought-leader of your business. And then Forbes and Newsweek, will come to value your inputs truly.

Hope this helps.

My $0.02

Cheers
D

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If we are born alone, and we die alone, why are there relationships in the world?

#life

Deepika Gumaste’s answer to Dating and Relationships: If we are born alone, and we die alone, why are there relationships in the world? [ http://www.quora.com/Dating-and-Relationships-1/If-we-are-born-alone-and-we-die-alone-why-are-there-relationships-in-the-world/answer/Deepika-Gumaste ]

Answer by Deepika Gumaste:

When I saw this question.. I was euphoric. I wanted to see how many answers exist for this question. After landing on this page, I see just see 2 answers. Sigh. This question has popped way too many times. One of my friends, who has influenced me to quite a length.. always told me- “You are born alone, and you will die alone. All of us are alone on this world.” Sounds depressing. Right?

I wonder what made him say or think that? I have no clue. Sometimes, when I feel low, I have the same feeling. But then I also think, what is the point of being alone, when you are surrounded by so many human beings. Human beings who have same two eyes, one nose, one ear, one mouth, two legs and two hands. Sure, we all are different in our thinking, values, morals, attitude, aptitudes, etc. But that’s the fun right? Imagine, all of wearing same coloured and same pattern clothes. It would look so stupid and ugly no? Imagine we all eating same food, drinking the same water, living in same country.. It would have been so boring and pathetic.

We all are born alone and might die alone. But what’s the harm in having people, meeting different people. learning from their different ideas, experiencing different emotions like love, hatred, jealousy, affection, respect, etc with same people. That is what makes life fun. Right?

Someone said- ” A life spent doing mistakes is better than a life spent doing nothing.” I think I agree. Go out, meet people. Love, respect, eat , sing, travel and get hurt. It’s ok. You might feel the pain and joy now. But once you are gone, everything is gone. The moment is here. Right here, right now. Live it up!!

Cheers
D

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What should PR agencies do to offer Digital PR for their actual clients?

Deepika Gumaste's answer to What should PR agencies do to offer Digital PR for their actual clients? [ http://www.quora.com/What-should-PR-agencies-do-to-offer-Digital-PR-for-their-actual-clients/answer/Deepika-Gumaste ]

Answer by Deepika Gumaste:

Disclaimer: I am an employee of Text100 Global Communications and we offer traditional as well as digital consultancy to our clients. Please note that I have used the word 'digital consultancy' and not 'services.' My explanation follows:

We were originally, Text100 Global Public Relations. However, we realized that it is no more about public relations, but global communications that encompasses traditional and new-age modes of communication, including 'social and digital media.' And therefore, we now stand for 'Text100 Global Communications.'

Like any other agency, we establish and maintain social network pages for our clients. Keep these channels open and spiced up with company related announcements, contests, industry trivia, milestones and talking about larger business landscape. This includes- Facebook, Twitter, LinkedIn, Blogs, Creating forums for discussions.

PR agencies also some times offer Info-graphics  videos, digital releases. Traditionally, we also embed links into our traditional works like releases, pitch notes, keeping in mind how the SEO works. While traditional PR agencies are trying toe keep up the pace, a lot of work still needs to be done in this vertical.

Having said all this, I would like to add a point here- communications is no more about a particular mode of communication. It is more about creating and curating  the right kind of content- content that would your audiences would like to hear about and then disseminating it through different modes.

On another note, would like to share an article by one of my ex colleagues at Text100.

Dear World, digital media and social genes are in PR pros’ blood

My $0.02

Cheers
D

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How have you responded to inaccurate stories in the media, when the reporter never replied back to you?

Answer by Deepika Gumaste:

Your question is not clear. Are you asking this question as a PR consultant or a reader?

Either ways, my answer is Yes! I do respond to inaccurate stories. If I do it as a PR consultant, then I do it for my client. But even if the story is not about my client, I still share feedback with the journalist as a reader of the newspaper/magazine.

In my experience, I have not really seen a journalist not responding/ reacting negatively to my mails. Oh, unless, the mistake is mine (sharing inaccurate information on client, unintentionally offcourse! ), the journalist is concerned and makes an attempt to rectify the stories.

In case, the journalist feels that the "facts" are correct, then they will mention so. If I persist and they resist, as a consultant, I could then take to the matter to  his editor. Though, this kind of extreme step is best avoided.

Nonetheless, it is a good idea to share feedback with the journalist. Since we have to mention a good relationship with the journalists as PR consultants, my $0.02 advice is that don't just share feedback on bad/inaccurate stories. Sometimes, share a positive and thank you mails also. Such small gestures, go a long way in winning the journalists on our side.

After all don't forget- We are all human beings! 🙂

My $0.02

Cheers
D

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How much Public Relations has helped the startup achieve success?

Answer by Deepika Gumaste:

In PR or for that matter, any marketing function- it is important to understand one thing. If your product/service is not great, you’ll not sell. A mediocre company can survive in the short term. However, to sustain the business model for a long time, it is crucial that the product is good enough.

Having said that, one can argue that there are some very lukewarm brands who have made it big through news. One must then stop and observe such brands for a moment. These typical brands have been in existence for a long time.

As a start-up, you can’t expect to grab a headline in mainstream media. Business newspapers, for eg: ask for revenues, investments, finances, funding, etc, which a start-up perhaps can’t talk about.

Therefore, it is best recommended that you work in tandem with your PR consultancy to tap in what we call as the ‘trade media’ and online media. Online media is usually open to carry up news related to start-ups. Mostly, they carry all the news as they don’t face ‘space’ issues as their print counter-parts would.

In such scenarios, you must exploit online media to the hilt. In India, we also have many start-up based portals which caters to entrepreneurs and so on. Also, I am assuming FRM means Financial Risk management? Then there would be a couple of financial media- not business newspapers but magazines and websites which talk about the same. Reach out to them.

Once you have your first few success, establish presence on requisite social media channels and connect with the right TG. Again, don’t consider any tool in silos. All of these are pieces of a big puzzle called ‘ Brand communication.’

When used in right proportion and at the right times, you will be able to get results. And yes, be patient. Don’t expect your PR machinery to give you results in a day, month, 6 months or even in the first year. It’s an investment that builds-up and gives you a result over a period of time.

Hope this helps.

My $0.02

Cheers
D

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1

Which are the best PR firms in India for technology companies?

Answer by Deepika Gumaste:

Disclaimer: I work in a technology PR consulting firm. However, that in no ways means, I am promoting my own company here. I have been very objective here and will accordingly list out the companies:

  1. 20:20 : It has been now bought over by the MSL Group. They are a niche tech PR firm and have made some good names for themselves in the technology business.
  2. Text100 Global Communications: I work here. I myself manage technology clients. Our clients include right from semi-conductors, to social media firms,  IT-BPO firms, internet firms. Though, we are also a technology specialist we have a roaster of clients with strong technology base, but active in spaces like Pharma, Media, Security, etc.

Other firms like Hanmer (again now a part of the MSL Group), Edelman, Weber Shandwick, Wagganer Edstorm have strong technology practices and teams.

Hope this helps.

Cheers
D

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