So, you have completed your graduation and landed a job in your dream PR firm? Good. Now is the time to prove yourself. Get, set and go!
Cut to one year. Cut to two years. Cut to three years. You are now no more considered as a fresher in the PR business. There are youngsters working under you now. You now have the responsibility to manage your own team. In the last three years, perhaps you have worked your ass off! You have garnered “coverage” for your clients- in The Times of India, The Economic Times, CNBC TV 18, etc. Awesome!
But you feel stuck. You are doing the same old monotonous work everyday. You are creating strategies plans and reports for your clients. You are writing pitch notes and calling the same set of journalists, perhaps being bashed by them anonymously on social networking sites.
Well! This happens to most of us. Most of us often land these jobs, being the brightest students of our respective academies. Well to be honest, most of us are stars in our own little sense. However, why do we have often end up in the situation mentioned above? Because we get stuck in our daily ‘jobs.’ We forget, that we are here to build careers and not do our ‘jobs.’
So here’s what it takes to build a great ‘career’ in the business of communication:
- Do your homework: Yes, no wonder, whatever you do, no use if your basics are not right in the place. Know your media, know your client, know your profession, know your business, assess and build on your own strengths and weaknesses. Set your goals and objectives. Make yourself a short-term and long- term plan and then walk towards achieving it.
- Technology to enable you!: If you want to achieve success, then you must be ready to do whatever it takes to. Thanks to advent of social media and new technologies, we can easily connect with people and situations. You might not realize, but there is real power in having smart-phones and accessing the world through apps. Not that I am propagating materialism, but I just realized small changes these things bring to our life, when a friend recently casually remarked that smart-phone has changed his reading and content consumption habits drastically impacting his knowledge and skills.
- Networking: One of the most ignored things by people is the power of networking! It is good to keep doing your work and get appreciation by clients, colleagues and bosses! However, a career is not carved out steady growth but by break-out opportunities. Therefore it is crucial that professionals go out and attend seminars, business conferences, community cocktail parties etc. Networking is not necessarily about getting new business leads or jobs! Sometimes, it is all about meeting the right people, at the right time and learning from their experiences and ideas.
Just a few simple steps can send your career up flying in the sky..
Do drop me a line, if there are any other tips that you think, helped you to build a great career in the field of ‘Public Relations.’ 🙂