Is there any reason for startups to hire PR firms to help with their launch? Or is this needless cash burn?

Answer by Deepika Gumaste:

The answer to this question depends on three questions:

  1. What are you trying to achieve/What are your objectives?
  2. What are your budgets?
  3. What kind of resources you have access to?

Out of this the most important questions are- resources and budgets. For many companies, specifically start-ups, a whole lot of decisions depend on budgets and resources. Do you have the kind of people with specific skill sets and expertise to do PR activities for your start-up? If no, then it is recommended to outsource your activities to experts and knowledgeable people who are equipped to manage your company’s communications.

Also if your activities are on a small-scale, you might be able to manage with a small team of in-house consultants. However, if you are looking to scale-up a PR firm always helps.

Also, most of the times, it is possible that if you have in-house people, they might be obsessed with internal details and might not be able to judge situations and have insights. The in-house team might be more obsessed with the product/company/service rather than being focused on what the customer wants.

Therefore, a third-party perspective always help.

Hope this helps.

My $ 0.02


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