Answer by Deepika Gumaste:
The answer to this question depends on three questions:
- What are you trying to achieve/What are your objectives?
- What are your budgets?
- What kind of resources you have access to?
Out of this the most important questions are- resources and budgets. For many companies, specifically start-ups, a whole lot of decisions depend on budgets and resources. Do you have the kind of people with specific skill sets and expertise to do PR activities for your start-up? If no, then it is recommended to outsource your activities to experts and knowledgeable people who are equipped to manage your company’s communications.
Also if your activities are on a small-scale, you might be able to manage with a small team of in-house consultants. However, if you are looking to scale-up a PR firm always helps.
Also, most of the times, it is possible that if you have in-house people, they might be obsessed with internal details and might not be able to judge situations and have insights. The in-house team might be more obsessed with the product/company/service rather than being focused on what the customer wants.
Therefore, a third-party perspective always help.
Hope this helps.
My $ 0.02