kuch khabar nahi….
toh kabhi jeet ki….
iss jag ke reet ki…
kuch khabar nahi…
Tanha chala, mein ek raah pakad…
mujhe apne hi bhed ki
kuch khabar nahi…..
So, you have completed your graduation and landed a job in your dream PR firm? Good. Now is the time to prove yourself. Get, set and go!
Cut to one year. Cut to two years. Cut to three years. You are now no more considered as a fresher in the PR business. There are youngsters working under you now. You now have the responsibility to manage your own team. In the last three years, perhaps you have worked your ass off! You have garnered “coverage” for your clients- in The Times of India, The Economic Times, CNBC TV 18, etc. Awesome!
But you feel stuck. You are doing the same old monotonous work everyday. You are creating strategies plans and reports for your clients. You are writing pitch notes and calling the same set of journalists, perhaps being bashed by them anonymously on social networking sites.
Well! This happens to most of us. Most of us often land these jobs, being the brightest students of our respective academies. Well to be honest, most of us are stars in our own little sense. However, why do we have often end up in the situation mentioned above? Because we get stuck in our daily ‘jobs.’ We forget, that we are here to build careers and not do our ‘jobs.’
So here’s what it takes to build a great ‘career’ in the business of communication:
Just a few simple steps can send your career up flying in the sky..
Do drop me a line, if there are any other tips that you think, helped you to build a great career in the field of ‘Public Relations.’ 🙂
Answer by Deepika Gumaste:
The answer to this question depends on three questions:
Out of this the most important questions are- resources and budgets. For many companies, specifically start-ups, a whole lot of decisions depend on budgets and resources. Do you have the kind of people with specific skill sets and expertise to do PR activities for your start-up? If no, then it is recommended to outsource your activities to experts and knowledgeable people who are equipped to manage your company’s communications.
Also if your activities are on a small-scale, you might be able to manage with a small team of in-house consultants. However, if you are looking to scale-up a PR firm always helps.
Also, most of the times, it is possible that if you have in-house people, they might be obsessed with internal details and might not be able to judge situations and have insights. The in-house team might be more obsessed with the product/company/service rather than being focused on what the customer wants.
Therefore, a third-party perspective always help.
Hope this helps.
My $ 0.02
Answer by Deepika Gumaste:
PR trends? The way, the entire PR business functions will change. From my view, we should not call it trends for PR. Let's call it trends for 'communications.' Increasingly in 2013, you will see the rise of PR as a integrated communication discipline. People will begin to view it more of as a larger pie in the 360 degree pie. Here are some changes that we might get to see:
- SEO & PR : Apart from that, we will also see more focus on technology. For example, SEO and the PR team will now work together to create the right online strategy. More technological tools like vine will see a widespread use among consultants to reach out to audiences.
- Digital PR: As more and more people turn to tablets, phablets and smart-devices, etc, you will see PR agencies shifting focus from just traditional media to online media as well.
- Media Relations: Media pitching through e-mail will become obsolete. The new-age PR consultant will now make pitches through apps like vine, social platforms like Twitter, blogs, Facebook, G-talk, etc
- PR Tools: We will see more and more PR consultants moving away from the plain boring press releases to social teasers, infographics, social media releases, enabling journalists to share consumption-ready data, changing the usual irksome relationship between PR firms and the media.
These are some of my initial thoughts. I will tabulate the list as and when more things come to my mind.
Answer by Deepika Gumaste:
Ok, I have read the question and all the comments that have been made over here. First- it is very unnerving to see that you have assumed that since these start-ups have PR agencies, they have it easy. I am a PR consultant myself and having worked on start-ups myself, let me assure you that not every start-up gets the due coverage or attention from the media.
For you to understand why the Indian media is giving "unnecessary importance" to Snapdeal or Flipkart, you need to understand the way the media works. If you look at the stories that appear, you will realize that the companies are funded.
In a start-up's life there are stages- incubation, scaling up and at last they either go public or are sold out. For the media, there is a way of looking at it- 'What is the human element to it.' The human element can be of two ways- Either there is a heroic story behind that start-up or the company is supported by money (loads or lack of it) that will impact people associated with it on a large scale.
While, it is true that the product itself is important to sustain- the media is also interested to know about the funding it receives, the kind of customer services they have, their revenues and margins, their profits and large popularity.
And yes, don't think- that the big daddies of the start-up always have it better. You should read the Forbes article that bashed out Flipkart left, right and center.
There is a pattern as to how the media covers these companies. And yes, start-ups with venture capital backing will always be a big hit with the media. At the end of the day, where there is money, there is business 🙂
But this shouldn't deter you from talking about your start-up. Every company has a story to tell. May be your product is so strong that you don't need to talk about funding. May be your start-up is a great workplace. So go and show it off. It takes great PR skills to figure out your company's story (with or without the funding) and get the media to talk about you.
Having said that, it is necessary to understand that every young PR consultant will ultimately climb the ladder. However, if you have observed, you’ll recognize that for a newbie, I really haven’t mentioned any consulting work. As a newbie, you are expected to execute the above said activities. Once, you have mastered your basics, time will be for full-time client servicing and consultancy.
I have always felt this. Why, do we keep saying and doing things that we regret later…?
Because we are scared!
Why are we scared, when we were born to be different and do so many good things?
Because we get stuck with mediocrity. We get stuck with what is safe and secure.
If we think of it, we are born free. We are supposed to be that way and then we are supposed to die free.
But we choose not to. We entangle ourselves with what is to be and what could be…
We forget our own dreams. We forget that being true to ourselves means, getting hurt in the process. Remember, burning hot coal gives us those precious diamonds.
But we meet people. And we get entangled in them. So much that we don’t want to lose them.
But we forget, you can’t lose, what you don’t have.
You can’t lose what you don’t own.
We are not born here to own anything. To hold anything.
We are here to experience love, sorrows, strength and weakness, health and sickness.
But we get entangled in the web of cowardice.
We are here to travel, make merry, drink bottles of wine and eat tons of cheese.
To pick strawberries, to sit in the shade of that huge tree. To drink water from running streams of river.
But we choose not to do that and be worried of what could be rather than thinking what we should be….
Am I wrong? Only time will tell.
Right now, my heart asks me… a question to which I am trying to find an answer to:
“What are we scared of?”
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